Brand Focus- Line Corporation
In this project, we need to choose a company that we interested in and study about this company. I choose LINE corporation because it produce the app that we use almost everyday. We need to study about how it success, some background information, and the competitors of this company, etc. We also need to design a set of question for the survey, because we need to understand what others think about the company we choose, and some other information about the product,such as the feedback and some suggestion.
During the research, we can get a basic understanding on the market strategic of each company and combine with its product and other factors, which will tell us why does this company choose to promote their product in the different way. Moreover, we can have a clear understanding on how will the market strategic influences the success of the company, because this is the main way for the customers to get familiar with the product and promoting the relevant products. So for the LINE Corporation, the major factor that makes LINE so popular as a social media is because of its convenience, unique sticker function, and the high stability on the during the calling, and this is how it keeps its customer continuing using its own product.
During the research, we can get a basic understanding on the market strategic of each company and combine with its product and other factors, which will tell us why does this company choose to promote their product in the different way. Moreover, we can have a clear understanding on how will the market strategic influences the success of the company, because this is the main way for the customers to get familiar with the product and promoting the relevant products. So for the LINE Corporation, the major factor that makes LINE so popular as a social media is because of its convenience, unique sticker function, and the high stability on the during the calling, and this is how it keeps its customer continuing using its own product.
E-commerce(Amazon,Alibaba)
The the E-commerce project we must selected 2 different website to introduce and teach others how to use it, the websites my group choose was Amazon and Alibaba, which are a B2C and B2B website. The power point include the promotion that website provide, the categories of website, how to become a member, and some other useful information.
The biggest difference between this two website is their focus on the customer.
Alibaba is a B2B website that deals primarily with the integration of information within and between enterprises (B) and upstream and downstream partners (B), as well as business-to-business transactions over the Internet. That's the reason why you may found the product and the price on these kind of website are quite different to the normal B2C website.
Amazon is a classical type of B2C ,which is an enterprise that sells products or services to individuals through the Internet. In this case, enterprise vendors directly push products or services onto the Internet and provide sufficient information and convenience to attract consumers to purchase. This is also the most common mode of operation nowadays, for example the online shopping. At present, this is the most well known and most popular mathod of E-commerce.
The biggest difference between this two website is their focus on the customer.
Alibaba is a B2B website that deals primarily with the integration of information within and between enterprises (B) and upstream and downstream partners (B), as well as business-to-business transactions over the Internet. That's the reason why you may found the product and the price on these kind of website are quite different to the normal B2C website.
Amazon is a classical type of B2C ,which is an enterprise that sells products or services to individuals through the Internet. In this case, enterprise vendors directly push products or services onto the Internet and provide sufficient information and convenience to attract consumers to purchase. This is also the most common mode of operation nowadays, for example the online shopping. At present, this is the most well known and most popular mathod of E-commerce.
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Loyalty Program- Home Theater
For the loyalty program project, we must create our own shop and create the royalty program to attract the customers. Not only creating a fake business, but we also need to fill up all the information as detail as possible, but the most challenging part is how do we successfully attract and keep our customers. From the project, we know that a great loyalty program is very difficult to plan and create, there are too many different factors that need to worry and also the final result that we will get. Will this program keep our customer loyal in our brand? Will the program helps to increase the profit and bring more new customers? What kind of event should we provide to attract the attention of the public? Combine all the necessary conditions and come up with a great solution is definitely tough and challenge, and the result shows that we get still got a lot to work on and got a huge space to improve.